| Cruelty-Free | Yes |
| Vegan | Mostly vegan |
| Parent Company | Independent |
| Certifications | Leaping Bunny (since 2018) |
| Sells in China | No |
| Price Range | $$ |
| Popular Products | Boy Brow, Cloud Paint, Balm Dotcom, Milky Jelly Cleanser |
| Best Known For | Natural 'no-makeup' makeup aesthetic |
The Details
Glossier launched in 2014 as a direct-to-consumer beauty brand with a radical premise: makeup should be fun, easy, and celebrate the skin you are in. Founder Emily Weiss built the brand from her Into The Gloss beauty blog, creating products that answered real questions from real readers. The result was a line of sheer, buildable products that enhanced natural beauty rather than masking it.
Glossier has been Leaping Bunny certified since 2018, well before cruelty-free became a mainstream concern. They are independently owned (having turned down multiple acquisition offers), which means they control their own supply chain and market decisions. This independence is significant — they have no parent company that might push them into markets requiring animal testing.
While most Glossier products are vegan, a small number contain carmine (a red pigment from insects) or beeswax. The brand is transparent about which items are fully vegan and which are not. Their skincare line is almost entirely vegan, and they continue to reformulate products to remove animal-derived ingredients where possible.
Frequently Asked Questions
Does Glossier test on animals?
No. Glossier is Leaping Bunny certified since 2018, meaning they do not test on animals at any stage of product development, and neither do their ingredient suppliers.
Is Glossier vegan?
Most Glossier products are vegan, but a few contain carmine (a red pigment derived from insects) or beeswax. The brand clearly labels which products are vegan on their website. Most of their skincare line is fully vegan.
Is Glossier Leaping Bunny certified?
Yes. Glossier has been Leaping Bunny certified since 2018. This certification requires ongoing supply chain audits and compliance monitoring.
Why is Glossier so popular?
Glossier built a devoted following by celebrating real skin and creating products that enhance rather than cover. Their 'skin first, makeup second' philosophy resonated with consumers tired of heavy, full-coverage makeup trends.
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